Free · No course required

Google gives it all away. Nobody tells you the order.

Skillshop. The Help Center. Think with Google. Every resource you need to learn Google Ads is free and public. Access was never the bottleneck — sequence was. This is the path, week by week.

30-Day Sprint

Foundations, your first live campaign, measurement, and bidding + certification.

90-Day Path

Shopping, PMax, Display/Video, landing pages, offline conversions, scaling, and reporting.

What's inside the roadmap

Week by week — what to open, what to actually do, and what to ignore.

Week 1 — Foundations & the auction underneath everything
Week 2 — Keywords, match types & your first live campaign
Week 3 — Measurement, the week most people skip
Week 4 — Bidding, the optimisation loop & the certification
Week 5 — Shopping & the Merchant Center
Week 6 — Performance Max, without the superstition
Week 7 — Display, Video & Demand Gen
Week 8 — The offer & the landing page
Week 9 — Measurement, part two: closing the loop
Week 10 — Operating at scale
Week 11 — Reporting & telling the truth well
Week 12 — Proof, the portfolio week

5 mistakes that cost me money

10 years, real accounts, real budgets. Yours for free.

01Optimising for leads instead of closed deals.
02Scaling a budget-limited campaign and expecting the same CPA.
03Broad match with no negatives and no conversion data.
04Treating Ad Strength and Optimisation Score as performance metrics.
05Judging a campaign before the conversion lag window closed.

The full breakdown of each mistake and every week is inside the roadmap.

Send me the full roadmap

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Amr Atef · @amr4dm